Amazon Affiliate Program

Previously, I’ve reviewed affiliate marketing platforms that are geared towards helping you build and grow an online business.  This review if for those who have decided to build an affiliate marketing business.   Well, it’s not so much a review, as an overview.

The Bad?

There isn’t anything I find “bad” about the Amazon Affiliate Program.  However, there are a few things you should know up front:

  • Commissions are fair, but in some cases can be lower than other affiliate programs.
  • If you are just getting started, this might be something to wait on.  The requirements are that you own your own Web site, with at least 10  posts/articles that are publicly available.
  • They are looking for quality content that adds value for their customers.  So those 10 posts (or more) should contain quality, useful information to the reader.
  • If you don’t make at least three referrals in your first 180 days as an affiliate, they will cancel your account (you can apply again, after you adjust your Web site to be more productive).

The Good?

The key to a good affiliate marketing site/blog is providing quality content that is useful for your readers; one that is targeting a niche that you have a decent amount of knowledge about and/or are passionate about.

Why is this important, and what does this have to do with being an Amazon Affiliate?  You like to communicate what you are passionate about.  It doesn’t get old.  Building an online business takes time, patience, and effort.  Why not focus your efforts in a way where you can share your passion with others?  Do something you enjoy while you are working at building your business, and it seems more like fun than work.  And what better company to partner with, than one that sells over a million different products?  There aren’t too many niches that relate to products Amazon doesn’t sell.

The conversion rate for referrals to Amazon is higher than most places.  It’s a trusted platform, and usually people are ready to buy when they get there.  While they may be low on some commissions, it is certainly possible to  make up for it in conversion %.  Since you can join for free, and one approval gives you access to over a million products to advertise, it’s certainly worth considering.

Affiliate Commissions

For those who are interested, here is the official Amazon list of standard commissions (they call it fees) they pay, by product category (taken from Amazon’s affiliate information page, to save you time):

Category
Commission
Luxury Beauty, Amazon Coins

10%

Furniture, Home, Home Improvement, Lawn & Garden, Pet Products, Pantry

8%

Headphones, Beauty, Musical Instruments, Business & Industrial Supplies

6%

Outdoors, Tools

5.5%

Digital Music, Grocery, Physical Music, Handmade, Digital Videos

5%

Physical Books, Health & Personal Care, Sports, Kitchen, Automotive, Baby Products

4.5%

Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, Handbags & Accessories

4%

Amazon Fresh, Toys

3%

PC, PC Components, DVD & Blu-Ray

2.5%

Televisions, Digital Video Games

2%

Physical Video Games & Video Game Consoles

1%

Gift Cards, Wireless Service Plans, Alcoholic Beverages, Digital Kindle Products purchased as a subscription, Food prepared and delivered from a restaurant, Amazon Appstore, Prime Now, Amazon Play Places, Prime Wardrobe Purchases

0%

All Other Categories

4%

This isn’t all of the opportunities for an affiliate of Amazon.  There is also what they call the Amazon Bounty Program.  There is a list of various memberships, services, and subscriptions (too numerous to list), that you can also make money on – ranging from $3.00 to $15.00 per qualified referral.

Detailed Reports

Amazon also offers tools for their affiliates to track earnings, referrals, and basically give you an idea of what is working best on your site.  The reports they offer include:

  • Earnings
  • Orders
  • Misc Referrals
  • Link-Type
  • Daily Trends
  • Tracking ID Summary
  • Payment History

In my view, there isn’t really a down-side to being an Amazon affiliate, outside of perhaps having your account cancelled if you have a long dry period.  But even then, you aren’t out any money if this happens.  Revamp your site a bit, and try again!

Ultimately, you aren’t limited to one vendor, and there are lots of opportunities out there.   I can recommend this one, IF you have a solid foundation in place.  A sparse site with few posts – quality or not – simply isn’t going to cut it.   You’ll want a well-developed site, with existing traffic, if you want to be able to keep your Amazon Affiliate account alive.

Good luck!  And happy marketing!

 

If you are looking for a platform to build your online business, please check out this review for my current recommendation.

 

Feel free to post your opinion, below.  Is there another program you’d like me to review?  Post it in the comments.  I do read all comments.

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